The question of what distinguishes a good website from a bad one is one that has been coming up frequently for me lately when colleagues point out to me, good-willedly, that they don't have a particularly good website.
In my humble opinion, a website is good if it helps a company achieve its stated goals.
That's because a company often expects a website to:
to present itself professionally with the website
to make the company's offerings known
to interest and attract new customers
But what do visitors to a website particularly value? A study by the magazine "IT-Markt" (issue 10/2000) provides clarity here:
97% want content and offers of high quality,
92.8% value timeliness,
85.5% place value on clarity,
82.1% prefer extensive content,
71.1% pay particular attention to contact options with the provider,
Images provide website visitors with emotions - text provides clarity. No one wants to be deceived - so it's easy to understand why visitors like to be presented with extensive text and, more importantly, facts on a website. Emotions can easily override facts and make other facts seem unimportant. Providers who convey messages primarily on an emotional level have the opportunity to manipulate their visitors in a very targeted manner. It is clear that this cannot be in the interest of the visitors - and yet it can be a website with which the provider achieves his goals by generating sales and loyal customers. However, I believe that this is morally indefensible, because with this method one could sell customers products that are bad - and the customers would not even notice that they are buying bad products. That is why Langmeier Software GmbH always wants to provide its visitors with clarity and show facts - we deliberately refrain from emotional manipulation. If there were a seal of approval for this, Langmeier Software would be one of the first companies to receive it.