Business & Startups

The difference between good and bad websites

The question of what sets a good website apart from a bad one is something I have been reflecting on frequently—especially when colleagues, with the best intentions, point out that their own websites are not particularly impressive.

In my view, a website is effective if it helps a company achieve its objectives.

Typically, companies expect their websites to:

  • present the business in a professional manner,
  • promote the company’s products or services, and
  • attract and engage new customers.

But what do website visitors truly value? A study published by the magazine IT-Markt (Issue 10/2000) provides some clear insights:

  • 97% seek high-quality content and offerings,
  • 92.8% value up-to-date information,
  • 85.5% prioritize clarity,
  • 82.1% prefer comprehensive content, and
  • 71.1% pay special attention to contact options.

Images evoke emotions, while text provides clarity. No one wants to be misled, which is why visitors appreciate detailed information and, above all, factual content on a website. While emotions can sometimes overshadow facts and make other details seem less important, providers who focus primarily on emotional messaging have the potential to influence visitors in a very targeted way.

It is clear that such manipulation is not in the best interest of visitors. Nevertheless, a website that leverages emotional influence can still help a provider achieve its goals—such as generating sales and building customer loyalty. However, I believe this approach is not ethically justifiable, as it could lead to customers purchasing inferior products without realizing it.

At Langmeier Software GmbH, we are committed to offering our visitors transparency and factual information. We consciously avoid emotional manipulation. If there were a seal of approval for this approach, Langmeier Software would be among the first companies to receive it.

about the author
Founder and CEO of Langmeier Software


I don't want to complicate anything. I don't want to develop the ultimate business software. I don't want to be listed in a top technology list. Because that's not what business applications are about. It's about making sure your data is seamlessly protected. And it's about making sure everything runs smoothly while you retain full control and can focus on growing your business. Simplicity and reliability are my guiding principles and inspire me every day.
 

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