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Business & Startups
The difference between good and bad websites
The question of what sets a good website apart from a bad one is something I have been reflecting on frequently—especially when colleagues, with the best intentions, point out that their own websites are not particularly impressive. In my view, a website is effective if it helps a company achieve its objectives. Typically, companies expect their websites to:
But what do website visitors truly value? A study published by the magazine IT-Markt (Issue 10/2000) provides some clear insights:
Images evoke emotions, while text provides clarity. No one wants to be misled, which is why visitors appreciate detailed information and, above all, factual content on a website. While emotions can sometimes overshadow facts and make other details seem less important, providers who focus primarily on emotional messaging have the potential to influence visitors in a very targeted way. It is clear that such manipulation is not in the best interest of visitors. Nevertheless, a website that leverages emotional influence can still help a provider achieve its goals—such as generating sales and building customer loyalty. However, I believe this approach is not ethically justifiable, as it could lead to customers purchasing inferior products without realizing it. At Langmeier Software GmbH, we are committed to offering our visitors transparency and factual information. We consciously avoid emotional manipulation. If there were a seal of approval for this approach, Langmeier Software would be among the first companies to receive it. Related articlesNew features and improvements in the aBusiness SuiteWhich type of backup is the best choice for my data? This is how important data backup is in real life |
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