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Online Marketing
The pre-header: maximize the impact of your email subject lines
The pre-header—also known as the preview text or email teaser—is the short snippet of text displayed alongside the subject line in an email preview, before the message is opened. Typically, it appears directly below the subject and provides recipients with additional context about the email’s content. 
The pre-header plays a crucial role for several reasons: 1. Attracting AttentionSince the pre-header is displayed immediately below the subject line, it can help capture the recipient’s attention and spark their interest. A well-crafted pre-header encourages recipients to open the email and continue reading. 2. Summarizing ContentThe pre-header offers an opportunity to briefly summarize the email’s content or highlight its main benefit or offer. This enables recipients to quickly assess the relevance of the email and decide whether to open it. 3. Providing Additional InformationThe subject line alone often does not provide enough space to convey all essential information. The pre-header allows you to include extra details—such as special offers, expiration dates, or clear call-to-action instructions—to motivate recipients to take action. 4. PersonalizationPersonalizing the pre-header with dynamic variables—such as the recipient’s name or specific profile information—can create a more individualized experience. This approach increases attention and helps build a stronger connection with your audience. Best Practices: An effective email pre-header should be between 30 and 80 characters long. Including a call-to-action in the pre-header is highly recommended, as it can significantly boost engagement. Use this space to clearly inform recipients why they are receiving the email and what action you would like them to take. A thoughtfully designed pre-header can improve your email open rates, enhance the relevance of your message, and encourage recipients to engage further with your content. Users of aBusiness benefit from intelligent suggestions for effective pre-headers, making it easier to optimize email campaigns for maximum impact. Look it up further: E-mail address, Marketing, Optimization, aBusiness Related articlesWhy are optimized business processes important for your company?How Langmeier Software got the email flood under control with aBusiness Suite Digital growth: the importance of SEO, social media, and email marketing for start-ups This article covers the topics:Online marketingEmail marketing with aBusiness Suite Email Pre-Header Email Marketing |
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