Marketing - our articles on the subject

 
Online Marketing 21. December 2023

Digital growth: The importance of SEO, social media and email marketing for start-ups

Digital marketing strategies are essential for start-ups. Find out how to get started with online marketing and other tangible tips and answers here! read more
 
Online marketing 7. July 2023

The Pre-Header: Maximize the Impact of Your Email Subject Lines

The pre-header is the short text that is displayed together with the subject in the preview of an email. It attracts attention, provides additional information, and often contains call-to-action instructions. A well-designed preheader improves open rates, increases relevance and motivates recipients to open the email. aBusiness offers suggestions for good preheaders to optimize email marketing. read more
 
Digital Marketing 7. August 2023

Canonical links: The secret weapon for SEO success - avoid mistakes and use them correctly

Canonical links are an important way to deal with duplicate content and improve search engine optimization (SEO). But used incorrectly, they can cause significant damage. In this article, we have highlighted the most common mistakes in dealing with canonical links and how you can avoid them to successfully optimize your website. read more