Pre-header - our articles on the topic
Online Marketing
july 7, 2023
The pre-header is the short text that is displayed together with the subject line in the preview of an email. It attracts attention, provides additional information and often contains call-to-action instructions. A well-designed preheader improves the open rate, increases relevance and motivates the recipient to open the email. aBusiness offers suggestions for good preheaders to optimize email marketing. Read more
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