Call-to-action - our articles on the subject

 

Online marketing 7. July 2023

The pre-header is the short text that is displayed together with the subject in the preview of an email. It attracts attention, provides additional information, and often contains call-to-action instructions. A well-designed preheader improves open rates, increases relevance and motivates recipients to open the email. aBusiness offers suggestions for good preheaders to optimize email marketing. read more